Sales Executive Interview Questions and Answers

Question 1: How do you ensure you meet your sales targets?

[SITUATION] I have a track record in delivering sales [TASK] and in all my roles I have had to consistently meet challenging sales targets. [ACTION] I have achieved this by constantly monitoring my own performance and adjusting my sales strategies where required. For example in one of my last roles, although achieving my targets, I was having a poor sales month on one product. I immediately adjusted my strategy which helped me to hit the target for the month and then go on to exceed my target for the quarter. [RESULT] Always being aware of my performance and having the ability to change my style has meant that I have consistently been able to deliver.

Question 2: What makes a good sales person?

[SITUATION] To be a good sales person I believe that you have to be ambitious and goals orientated. [TASK] In all my roles I have been set myself very ambitious targets. [ACTION] My internal motivation and desire to make as many sales as possible has driven me to constantly develop my own skills to equip me to reach my targets. I like nothing better than setting myself a high target and going on to achieve this.[RESULT] This internal motivation has meant I have been a consistent high performer in all my previous sales roles.

Question 3: How did you make your most successful sale?

[SITUATION] / [TASK] My most successful sales follow the same pattern. [ACTION] Once the customer has expressed interest in the product, I make myself available to answer any questions they have. I then set out the key unique selling points of the product and set out why its better than a rivals. When someone is making an expensive purchase, I give them time to understand all the product and how it will benefit them. I also like to explain what makes one company (i.e., manufacturer) preferable to another. [RESULT] By taking this approach and getting the balance between not pressuring the client but giving them the key details and selling the benefit I have often been able to make big sales.

Answering Sales Executive Interview Questions and Answers – Standouty’s STAR Methodology

All of our Sales Executive Interview Questions and Answers are based on the STAR method. This is recognised across the industry as the BEST method for answering interview questions. If used well the panel will be unaware of its use but consider your answer to be well constructed, methodical and just plain AMAZING.

The STAR Technique involves constructing your answer in the following way:


Set the context of your answer. Tell the panel, where, when and why this situation came to be. For example, “Whilst working in my current role, we were holding an event in which 100 plus people were due to attend any minute. That’s when I was notified the caterers weren’t able to make it.”


What did you have to do. For example, “I had to organise alternative caterers and without the guests knowing. The failure of the event would have been a disaster for the company.”


What did you actually do. For example, “I spoke to the venue owner and we identified other caterers who may be able to help at short notice. I contacted all of them and identified one who could cater the event albeit one hour later than planned.”


How did the situation play out. For example, “Catering was provided in line with guest expectations. The evening, after this initial hiccup, went seamlessly. I was congratulated by the senior managers for sorting out what could have been a catastrophe.”

Constructing your answers in this way will ensure you fully address the question / scenario given and the criteria the panel are measuring you against.

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